The Singapore Tourism Board and the Singapore Economic Development Board unveiled a unified brand, Passion Made Possible, to market Singapore internationally for travel and tourism industry.
Launched officially in Singapore by Minister for Trade and Industry S. Iswaran, in a bid to put forth Singapore’s unique attitude and mindset: a passionate, never-settling spirit of determination and enterprise that constantly pursues possibilities and reinvention.
Over the last five decades, Singapore has built a strong reputation as a global business and tourism hub, recognised for its quality infrastructure, safety, stability, connectedness and accessibility. Tourists are more interested to immerse themselves in cultures and build deeper connections with destinations, while international businesses want to create new solutions that make a difference.
The unified brand thus aims to communicate the country’s value proposition in addressing these new needs of travellers and companies and help Singapore stand out on the international stage.
G.B. Srithar, Singapore Tourism Board Regional Director, South-Asia, Middle East and Africa, said, “With Passion Made Possible, STB is presenting a brand that can tell a fuller Singapore story beyond just tourism. This brand articulates what we stand for as a country and supports the telling of many stories about this destination and its people.
The unveiled brand will allow building a deeper and more personal connection between Singapore and with other neighboring countries like UAE.