Paytm recently revealed interesting travel insights of the people travelling to Maharashtra from all parts of the country during the festive season of Ganesh Chaturthi.
Abhishek Rajan, Vice President, Paytm said, “The enthusiasm and zeal around Ganesh Chaturthi in Maharashtra is unmatched. This is reflected in the way the festival is celebrated across the region, with people from every caste, creed, language and religion coming together to indulge in the celebrations. This year has seen a massive surge in the number of people travelling to Maharashtra during this period of revelry, and this has reflected in the booking trends on Paytm. We are delighted to contribute to this momentous annual occasion by facilitating seamless and affordable travel reservations through our platform.”
According to research by Paytm, the largest share of travellers belonged to the 24-34 years age group, which accounted for 35% of the total bookings. Users between the ages of 35 and 44 years comprised 31% of the total, while those belonging to the 45-59 years accounted for 16%. Meanwhile, 5% of the ticket bookings were from youngsters aged less than 18 years. A majority of the travellers were male (74%), whereas female users comprised 26% of the booking total.
The top five tier-II cities in Maharashtra were Nashik, Aurangabad, Solapur, Kolhapur, and Amravati. The state also witnessed a huge influx of Ganesh devotees, along with holidaymakers, from other states and cities. City dwellers travelled the most this festive season with Mumbai, Pune, and Nagpur topping the charts. Meanwhile, Delhi, Bangalore, and Hyderabad were the leading non-Maharashtrian cities to book tickets towards Maharashtra during the festive season.