AccorHotels buys Gekko, a specialist in hotel distribution solutions for business travellers in a 100 million euros deal.
Gekko has a database of more than 500,000 hotels worldwide has more than 300 corporate customers and 14,000 business travel agencies in France, Belgium, Spain and Portugal. Gekko’s founders Stephane de Laforcade and Olivier Delouis will continue to run the company following its acquisition by Accor.
Thibault Viort, Accor’s chief disruption and growth officer, stated, “We are very pleased to have Gekko’s team join our group. AccorHotels’ extensive global footprint, together with Gekko’s technological leadership, today paves the way for the creation of a global leader in business-to-business hotel distribution.
“Since business travellers represent a key segment of the group’s business, our capacity to respond to the specific requirements of this segment across the entire value chain is a factor that really sets us apart.”
The transaction will assist Accor to build strategy aimed at improving the range of services offered to business travellers.