International Travel Expo Ho Chi Minh City (ITE HCMC), the largest and most established international travel event in Greater Mekong held in Ho Chi Minh City, Vietnam, concluded its 13th annual event with an increase of 45% from 2016 and recorded a total of 5,282 meetings between the buyers and sellers during the three-day event.
The event was endorsed by the Ministry of Culture, Sports & Tourism, Vietnam and the Ho Chi Minh City People’s Committee and organised by the Vietnam National Administration of Tourism, Ho Chi Minh City Department of Tourism, Informa Exhibitions and the Vietnam Trade Fair & Advertising Joint Stock. The event was pivotal in reaffirming the importance of the inbound and outbound tourism potential in Vietnam and the nearby region.
ITE HCMC 2017 showcased the strong participation of 300 international and local travel companies, including international promotion agencies from Cambodia, China, India, Japan, Korea, Laos, Myanmar, Taiwan, Thailand and Turkey.
Jack Wei, General Manager of Informa Exhibitions (Asia) and Co-Organiser of ITE HCMC, stated, “The tourism industry in Vietnam has an unlimited dynamism. We also want to offer all of our market partners a central platform so that they can showcase their achievements and successfully prepare their companies for the future of the tourism industry.”
This is of importance in the context of Vietnam’s tourism where the country welcomed more than one million international visitors in August 2017 alone– an increase of 35.1% compared to 2016.
ITE HCMC 2017 focused on presenting the international and centralised platform for the international and local businesses to further promote the region’s tourism. The event hosted 305 international buyers from 40 countries and territories and 40 international media from prominent travel, lifestyle, tourism, and broadcast platforms, as well as award-winning travel bloggers and digital influencers with a strong following on social media.
A host of activities was featured for the hosted buyers and sellers. First in the series was The Gala Dinner, themed ‘Vietnam Night’, which was attended by government officials from Cambodia, Laos, Myanmar, Thailand, Vietnam and Italy. The Gala Dinner featured the beauty of Vietnam with 54 ethnic groups, together with different traditional performances from the Mekong sub-region, showcasing the uniqueness and originality to all neighbouring and international countries.
In a bid to appreciate the exhibiting participants and partners for their exemplary and long-term support and contributions, ITE launched a new ITE Awards- ITE Best Booth Design Award, ITE Exhibitor Recognition Award and ITE Partner Recognition Award to recognise the outstanding contribution in the field of tourism.
The Travel Fun Fair Day, which took place on the last day of ITE HCMC 2017 attracted more than 16,000 public visitors and presented them with exclusive special travel promotions on flight tickets, accommodation and tour packages. Public visitors also experienced different stage performances, traditional showcases on musical and culinary cultures from international and exhibiting booths.
Besides the pre-scheduled business meetings, the international buyers were invited to the seminars led by international and local tourism experts, with topics on ‘How to Develop MICE Tourism in Ho Chi Minh City’ and ‘How to Attract More Chinese and Malaysian Tourists to Ho Chi Minh City’. The hosted buyers and media also experienced different field trips to famous tourist destinations in Vietnam including the Can Gio Mangrove Forest, eco-tourism in Can Tho City and Da Lat.
The event also showcased important multilateral meetings, attended by high-ranking dignitaries from the ACMECS countries and Italy, to promote the cooperation and development of the tourism sector among the countries, including the 4th CLMV Tourism Ministerial Conference, the 3rd ACMECS Tourism Ministerial Conference and the Vietnam – Italy Tourism Forum.
ITE HCMC continues to be the leading travel trade event for the international and local travel businesses, creating unparalleled networking opportunities so that they can capitalise on the momentum of tourism development and growth and establish connections with new business partners, further boosting the tourism potential of the country and the ASEAN region.