China has recently constituted a new international tourism organisation known as the World Tourism Alliance (WTA). World Tourism Alliance will work as UNWTO in propelling global tourism exchange and cooperation at the governmental and non-governmental levels.
According to the China National Tourism Administration (CNTA), the WTA is the first global comprehensive non-governmental not-for-profit international tourism organisation initiated by China.
Many NTOs, tourism companies, think-tanks, international organisations, retired tourism officials, noted scholars and 89 members from the U.S., France, Germany, Australia, South Africa, Japan and Brazil took part in its first general assembly.
Li Jinzao, Director of the organising committee for the establishment of the WTA, said, “Amid the complex international political and economic landscape, WTA rises in response to the soaring global tourism development and expectations of countries and the global tourism community.”
He added, “Believing that tourism makes the world a better place, the alliance is aimed to promote development, poverty reduction and peace through tourism by extending consensus, sharing experience and deepening cooperation in driving the sustainable, inclusive development of the global tourism industry.”
WTA is aimed to work towards developing international tourism standards, promote international tourism products facilitate international tourism investment and cooperation.