As a strategy to grow cross-nation multi-destination tourism, Jamaica has announced to sign a Memorandum of Understanding (MoU) with Mexico.
Previously a MoU with Cuba was signed last May as part of a wider collaboration between the three countries and the Dominican Republic to boost marketing activity and encourage airlines to offer multi-stop routes within the region.
“With bigger aircraft and larger capacity, it’s attractive to airlines to be able to make multiple stops,” Minister of Tourism, Edmund Bartlett said that the island nation hoped to finalise the deal next month.
Bartlett claimed that Jamaica, Mexico, Cuba and the Dominican Republic account for 70% of all international visitors to the region, making it an attractive area for tour operators. “Airlines already do it a bit in the eastern Caribbean but now we want to offer it in the western Caribbean,” he added.
He also stated that neighbours such as the Cayman Islands, the Bahamas, Haiti and Turks and Caicos could join the agreement in the future which can be beneficial to all.