Google allies with Jamaica to boost tourism

Edmund Bartlett, Tourism Minister of Jamaica announced a strategic partnership between Jamaica and the search engine giant Google to increase the number of visitors in the country

The Tourism Minister met and toured the company’s headquarters (Googleplex) in Silicon Valley, California and said Jamaica’s tourism stands to gain big time with this arrangement, calling Google the most visited website in the world

Google, in its presentation to the Jamaican delegation, highlighted the scope of its work with government institutions worldwide and broad statistical overviews of search traffic about Jamaica and the Caribbean and select Latin American countries on a whole

Edmund Bartlett further noted that using Google as a marketing tool reinforced the need to deeply analyse external and public online tools while looking at “digital best practices from other tourism institutions, on how to really maximise the use and power of digital and data to attract more tourists, more efficiently to Jamaica.”

In addition to Google, Bartlett and his team also toured San Francisco and the wider Silicon Valley areas in California to engage in strategic meetings with representatives from international technology-heavyweights Airbnb, LinkedIn and Uber.