U.S.-Caribbean partnership will result in greater effectiveness in tourism

The Caribbean Tourism Organisation has called for a formal partnership between the region’s tourism sector and those responsible for implementing the United States-Caribbean Strategic Engagement Act.

The act, which was designed to increase the security, prosperity and well-being of the people of the United States and the Caribbean was passed in December last year, mandates a new long-term strategy to strengthen ties between Washington and the Caribbean region.

“What an accomplishment it would be for all of us and for the architects of act if the U.S. Caribbean Strategic Alliance would result in the overall development of both the region’s tourism,” said Caribbean Tourism Organisation Secretary General, Hugh Riley.

The Caribbean region is considered  the United States’ third border, characterised by common interests and societal ties that yield daily, tangible benefits for U.S. citizens. The U.S. is the Caribbean’s primary trading partner, representing a vibrant economic partnership that, in 2016, saw a $4.6 billion trade surplus for the United States, 14 million U.S. tourist visits and 11,042 Caribbean students studying in the U.S.

Riley called for a balanced approach to the development of strategies and policies that are designed to spur tourism growth. He advocated for a sector-specific tourism approach that would provide the greatest effectiveness and long-term sustainability which would be carried out with partnerships between the CTO and the Caribbean Hotel & Tourism Association.