As per the latest figures released by Nepal Rastra Bank (NRB), Nepal earned a record of Rs 58.52 billion in the foreign exchange from the tourism industry in the last fiscal year 2016 to 2017 (till mid-July), indicating a sharp set of 40% from the last fiscal year.
The country’ per annum foreign exchange earnings from the tourism sector is the grossest of the tourist service charge collected at the airport and the money earned from various other travel agencies and the data retrieved from the money changers. The countdown revealed that Nepal received about 845,147 tourists in the last fiscal year.
Tourism Expert Harry Sarmah said that people are well sound of the importance of various marketing strategies in the tourism industry. He then added the impact was quite visible with increasing count of tourists visited Nepal and the revenue growth. The nation welcomed 134,988 more tourists in the first six months of this year as compared to the same period last year most of the footfall was from India, China, the U.S. and the UK. The month of September is marked as the peak season.
Ashok Pokhrel, President, Nepal Association of Tour Operators, said, “Digital media has gone a long way in adding a Midas touch to tourism marketing.”