Tourism Australia is targeting the Indian market and is hoping to attract at least 10,000 tourists for the upcoming Commonwealth Games in Gold Coast.
Australia has always been able to attract a large number of Indian tourist, with more than 40% of Indians travelling to Australia to pay a visit to their friends and relatives. As many as 260,000 Indians have visited Australia in 2016.
“Tourism Australia is taking proper measures to lure Indian tourists. Our global consumer campaigns such as ‘There’s nothing like Australia’, ‘Aquatic and Coastal’ and ‘Restaurant Australia’ continues to showcase some of the best attractions and experiences Australia has to offer for travellers. India is currently the eighth largest inbound market for Australia, and is expected to be within the top five markets by 2025, with around 500,000 Indian visitors annually,” said John O’Sullivan, Managing Director, Tourism Australia.
Leanne Coddington, CEO, Tourism & Events Queensland, said, “More than 57,000 Indian travellers visited Queensland in the year ending March 2017 and we know much more will come to our state next year for the 2018 Commonwealth Games on the Gold Coast.”
Tourism Australia is working towards more direct flight services between India and Australia.