London’s sustainable tourism plan to attract tourists

Sensing the rapidly growing tourist arrivals in the country, London has planned to launch a new plan that aims to ensure sustainable growth across the tourism industry to attract visitors.

More than 40 million people are expected to visit the capital a year by 2025 – a rise of 30% from the 31.2 million arrivals to the capital in 2016.

A new report by Sadiq Khan, Mayor, London and Visit London projects, visitor’s spending will grow by almost 50% to £22 billion a year by the next eight year, up from £14.9 billion last year.

Khan claimed that is “important that all Londoners benefit from a growth in tourism.”

Key recommendations from the report included improving the cultural infrastructure, information and hospitality sectors, developing the digital connectivity and promoting travel during off-peak periods to allow tourists to explore more of the city.

“By inspiring visitors to come to our great city during quieter periods like autumn and to find hidden gems off the beaten track, we can ensure that the projected growth in visitor numbers is sustainable and that the tourism and cultural industries work for everyone,” added Khan.

Developing the infrastructure for business visits may serve as an important prospect to ensure that London is an ideal destination for MICE industries as well.