Looking at the huge Indian tourists’ output and to increase the flow of Indian tourists, Maldives Marketing & Public Relations Corporation Ltd (MMPRC) has appointed TRAC Representations as their PR representative in India.
As far as visitors’ arrival from India to Maldives is concerned, Maldives has registered an overall growth of 27.9% as compared to the year 2015. In 2016 the total arrival of Indian tourists in Maldives was 66,955. India has always been the important source of market for Maldives as it always shared a close relation with India and provides many options for Indian travellers.
Commenting on being appointed as the Official Marketing Representative for MMPRC, Rajeev Nangia, COO, TRAC Representations, said, “We are absolutely thrilled and overwhelmed with this appointment and privileged to be representing Maldives in India. Maldives has a lot to offer and is one of the top destinations for Indian travellers seeking experiential travel.”
The key objective of the appointment of TRAC Representations is to enhance Maldives as a favoured travel destination for leisure and business amongst the niche travellers, focus on trade push, media presence through digital and new age media.