Haiti’s Prime Minister explained that his country is hoping to attract high-end tourists and multinational investors so that it can boost the country’s financial state after the devastating 2010 earthquake.
Prime Minister Laurent Lamothe accepted that it is an ambitious dream for a country where 52 percent of the people live below the poverty line and where infrastructure is desperately lacking.
Haiti Tourism Minister Stephanie Villedrouin recently unveiled a series of priority projects which are intended to boost tourism in 2013. She also shared plans to start rebranding Haiti’s tourism image. The island introduced a new logo and ad campaign—“Experience It.”