Ranking the most watched video in YouTube history with more than three billion views, Luis Fonsi’s ‘Despacito’ song has not only attracted millions to his song but has also generated tourism in Puerto Rico by 45% and has also made him the global ambassador of Puerto Rico Tourism Company.
PRTC’s partnership with Luis Fonsi will launch the destination’s campaign showcasing that “the longer you stay, the better it gets” by taking things “despacito” (which means slow), as there are many wonders to discover and experience on the island.
Jose Izquierdo, executive director of the PRTC said, “Luis Fonsi is an influential star and we’re thrilled to have him as our new ambassador. The song represents everything that we are, a vibrant and energetic island and we welcome all tourists to come explore what we have to offer.”
Fonsi commented on his partnership with the PRTC: “I am very grateful and excited that the Puerto Rico Tourism Company has chosen ‘Despacito’ and my Love and Dance Tour as part of its promotional campaign for Puerto Rico. Over the next year, I will be working on different efforts to shed light on the wonders of our beautiful Island, promoting Puerto Rico and helping raise awareness of the Island in every corner of the world. I’m proud to be an ambassador of my homeland.”
Featured heavily in the track, Puerto Rico is a destination that requires no passport for US citizens and boasts an array of historic, bold and diverse offerings. Among them, bioluminescent bays, the longest zip line in the world “The Monster,” at Toro Verde, the most Five-Star and Four-Star spas in the Caribbean and countless world-ranked beaches. Club La Factoria and Old San Juan are some locations demonstrated extensively in the video. Architectural and historic offerings on the island, too, offer a unique experience, as one of the early Spanish settlements in the new world.
About 4 million tourists arrive in Puerto Rico every year. Ever since Luis Fonsi and Daddy Yankee’s song has become a superhit, tourists from all across the planet seem to be focusing their attention on Puerto Rico.
“Despacito” is first the single in Spanish to achieve the number one position on the Billboard Hot 100 chart, since Macarena in 1996 and has achieved unprecedented success, setting a record on the digital platform and the most watched Spanish video in a 24-hour period with 5.4 million views. “Despacito” So far, it has stayed at the top of the list for 13 weeks; the only song by a Puerto Rican artist to achieve this feat.