SOTC eyes spiritual tourism

SOTC Travel Limited, a subsidiary of Thomas Cook India Limited, has launched Darshan, an online platform of ePuja, which facilitates pre-booked Darshan, special pooja, and assisted temples to visit in addition to logistics.

SOTC offers tour packages to 50 temples across 60 destinations in India at prices ranging from Rs 10,000 to Rs 40,000 per person. SOTC has tied up with online platform ePuja, which facilitates online poojas in temple across the country. The tours are designed based on specific needs of the travellers and the destination is selected based on the company’s ability to serve seamlessly.

“Spiritual tours segment in India is the largest,” said SD Nandakumar, Business Head, B2B. “But there is not much focus on the segment,” he added.

Vishal Suri, Managing Director, SOTC Travel said, “Spiritual Tourism is the single largest category in domestic tourism which is an untapped, fragmented industry – opportunity.”

The current packages cater only temples, SOTC will include mosques and churches in future.