By the white sand, near the sea, what a dreamy place to be; Maldives is truly the castaway island of your imagination. From skimming the Indian Ocean waters on a jet-ski to parasailing, kayaking and surfing. Maldives is the ideal destination for an active beach holiday. It is one of the top tourist destinations in the Indian Ocean region. Famous for its pristine beaches, extreme water sports, relaxed environment and exotic lagoons.
India performed incredibly well for destination Maldives in the year 2016. Visitor arrivals from India to Maldives registered an overall growth of 27.9% over 2015 with total arrivals of 66,955 travellers. India is an important source market for Maldives as it shares a close relation with India and has distinct offerings for the Indian travellers.
Maldives Marketing & Public Relations Corporation Limited (MMPRC) have appointed TRAC Representations as the PR representative of Maldives in India, to strengthen trade relations and execute marketing initiatives by promoting Maldives as a destination for diverse segments of travellers. The key objective is to enhance Maldives as a favoured travel destination for leisure and business amongst the niche travellers, focus on trade push, media presence through digital and new age media.
Commenting on being appointed as the official Marketing Representative for MMPRC, Rajeev Nangia, COO, TRAC Representations, said, “We are absolutely thrilled and overwhelmed with this appointment and privileged to be representing Maldives in India. Maldives has a lot to offer and is one of the top destinations for Indian travellers seeking experiential travel.”