The main aim of Kashmir World Film Festival is to promote the film industry and provide a platform to the youth of valley in film-making and acting. The festival is organised by Actors Creative Theatre (ACT) with an aim to promote the film industry and provide a platform to the youth of valley in film-making and acting. ACT is an organisation working in the field of Art Films and literature in collaboration with Media Education Research Centre, Kashmir University and Film and Television Institute of India (FTII).
The five-day festival began at Tagore Hall in Srinagar for the first time and was inaugurated by Dr. Asghar Samoon, Secretary, Higher Education.
According to Mushtaq Ahmad Khan, Chairman, ACT, Bollywood shares a very old relationship with Kashmir. Kashmir is known as a photographer’s paradise and in the past, both Bollywood and international filmmakers have shot their movies in Kashmir. “This festival is being seen as artistic relief in the otherwise tense environment of Kashmir. International fashion model and film actress, Alina Mughal, who was also present at the festival, feels that by such initiatives, the youth of Kashmir will get a platform to go out and work in this field,” he said.