In line with Dubai Tourism’s vision of attracting 20 million visitors per year by 2020, Atlantis has announced an extensive refurbishment programme across Atlantis, The Palm, as well as an expansion with the brands second property, The Royal Atlantis Resort and Residences also located on The Palm.
Atlantis, The Palm during the first five months of 2017 saw occupancy levels of 93% on average, with an 11% increase year on year. Boosted by competitive room rates and an increase in guests from Russia, China, India and European countries such as France and Germany, the integrated entertainment destination has become the fastest growing resort in the region, surpassing its competitors in total rate of occupancy growth.
“We had very strong five months that significantly exceeded our expectations. Such a positive start to 2017 is encouraging and with our continued efforts to enhance the guest experience we are confident that the rest of the year will be successful,” said Serge Zaalof, Chief Operating Officer, Atlantis Resorts & Residences.
The iconic five-star destination resort has embarked on a three-year refurbishment programme which commenced from July 2017 includes the resorts 1539 rooms and suites. The project will see 50 rooms and suites refurbished every six weeks, to ensure that guest experience will not be impacted, with completion benchmarked for 2019 just in time for the World Expo 2020.
The room renovation project comes ahead of the launch of Atlantis’ second Dubai property the $1.4 billion Royal Atlantis Resort & Residences, which is set to change the landscape of Dubai upon launch in late 2019. Located on the crescent of The Palm and next to the iconic Atlantis resort, this new generation of distinctive luxury will offer 231 Residences and 795 new lavish guest rooms and suites on over 10 hectares of land.
In addition, the latest announcement for the Atlantis brand comes in the form of Atlantis KoOlina Hawaii, a $2 billion project that will see the fourth property in the Atlantis portfolio. “Hawaii is the perfect location for our next Atlantis destination resort. All our resorts and residences will encompass the fun, interactive entertainment experiences which are at the heart of the Atlantis philosophy,” said Zaalof.