Sabre Corporation has appointed Axel Bench as Regional Director– Asia, who will be responsible for South Asia, North Asia and Southeast Asia. Along with this new appointment, the Sabre Airline Solutions business in the APAC region will be restructured into three regions:
• South Asia, North Asia and Southeast Asia led by Axel Bench
• Pacific region and Japan led by Scott Barratt
• Mainland China led by Peter Wu
Bench joins Sabre with more than 25 years of experience in senior sales and account management roles. Earlier, he was the Global Sales Director for the Harris Aviation Solutions Group and has worked for companies like Thales, ERA and Lufthansa Systems with a specific focus on Asia-Pacific.
He rejoins Sabre, after having spent two years with Sabre Airlines Solutions (2005-2007) as Account Director for the Pacific region in addition to having sales responsibilities in Asia for some of Sabre Airline Solutions products.