Karnataka Tourism, looking to intensify its 2017 campaign titled ‘Year of the Wild’ has collaborated with digital outdoor media company Vyoma Technologies. The strategic partnership is in line with the elevated impact and increased awareness that Karnataka Tourism is looking to create across highly dynamic, engaging and measurable mediums in the country.
The 2017 campaign aims to appeal audiences across demographics, geographies and age groups. Vyoma’s intelligent displays, powered by curated audience engagement will facilitate a reach of over 10 crore people a month across 279 railway stations. Currently, the campaign is running across seven states namely Maharashtra, Telangana, Bihar, Gujarat, Andhra Pradesh, Rajasthan and Karnataka.
Speaking about the potential of the medium and creative approach of Karnataka Tourism, Shriranga K Sudhakara, MD, Vyoma, said, “Karnataka Tourism has been at the forefront of adopting innovative mediums and we are very excited to partner with them and provide the massive reach of Indian Railways on a digital tech platform that offers both measurability and engagement.”