The state government of Jammu and Kashmir has announced massive rebates to boost tourist arrivals to the valley.
“Jammu and Kashmir Tourism Development Corporation (JKTDC) will provide 50% rebate on lodging and transport charges or even on total packages in some cases to the tourists visiting the Valley,” said Ghulam Jeelani Zagar, Deputy Director of Jammu and Kashmir Tourism.
The Deputy Director also informed that private tourism players were also offering 32% concessions in boarding and lodging or on total packages to the tourists.
West Bengal topped the list in domestic tourist inflow, with the valley welcoming tourists from the state as well the eastern region.
Jammu and Kashmir is offering major tourism products like leisure, pilgrim, adventure, water sports, golf, MICE tourism, heritage and Tibetan culture.
Stating that tourist inflow to the valley during 2016-17 was nearly 17 lakh, Zargar hoped that the number would be more this time following massive campaign to boost the sector. The state government is emphasising on carrying out a mass publicity campaign to attract more tourists from other states and abroad to the valley.