After a successful round one of the Great Australian Airfare Sale in November 2016, Tourism Australia has unveiled the second chapter of Great Australian Airfare Sale 2.0. The campaign is aimed at encouraging inbound tourism from India to Australia with airline partners like Air India, Air Asia, Cathay Pacific, Malaysian Airlines, Qantas, Scoot, Singapore Airlines and Thai Airways offering Indian travellers with lucrative airfare deals to travel to Australia.
Sharing more details about the campaign, Nishant Kashikar, Country Manager- India & Gulf, Tourism Australia, said, “Since the beginning, we have identified aviation access as the key to the success of a destination. The first phase of this campaign presented Indian travellers with a unique opportunity to travel to Australia at unbelievable airfares. We are confident that version 2.0 of the Great Airfare Sale will surpass this set benchmark. The sale allows Indian travellers to secure great deals while providing them sufficient time to plan their holiday well-in-advance. We will continue to partner and work closely with our airline partners to accelerate market demand and create more enticing opportunities hereby encouraging Indians to visit Australia.”
Phase one of the campaign recorded over 10,200 bookings within a three-week activity period. The second phase of the campaign commenced on May 22, 2017 and lasted till June 11, 2017, covering digital, social and print verticals. The advertised fares will be valid for travel until March 2018.