Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has announced the full programme of the 2017 edition of Abu Dhabi Summer Season, is to be held from July 20 to August 20.
TCA Abu Dhabi has joined with leading UAE event organisers, partners and stakeholders to bring spectacular international events and activities to multiple venues across the emirate, and deliver a memorable summer season for both residents and overseas visitors.
H.E. Saif Saeed Ghobash, Director General, TCA Abu Dhabi, said, “Abu Dhabi Summer Season is one of our anchor events and underpins the emirate’s credentials as a premium leisure destination. It forms part of our long-term entertainment and cultural event planning process designed to incentivise private sector involvement in event development while building international awareness of the emirate’s appeal.”
TCA Abu Dhabi is working with the UAE’s leading event companies including MBC Group, YAK Events, Wizcraft International, Bidaya Media and Oberoi Middle East Events to provide this season’s theatrical performances, shows and mall activations.
Mubarak Al Shamsi, Director of Abu Dhabi Convention Bureau, TCA Abu Dhabi, said, “We have a superb month-long series of shows, entertainment, promotions, prizes and offers showing just how much Abu Dhabi has to offer as a holiday destination which is exciting, affordable and with world-class accommodation and attractions. Holding the emirate-wide Abu Dhabi Summer Season is a vital component of our strategy to reach our goal of 4.9 million hotel guest arrivals this year.”