OYO enters in Bengaluru with its mid-market centric, Townhouse


OYO has introduced its mid-market offering OYO Townhouse in Bengaluru. After its maiden Townhouse in the Garden City at Indira Nagar, OYO plans to expand Townhouse hotels at other popular locations in the city including Koramangala, MG Road, Trinity Circle and Marathahalli.

Speaking at the occasion Abhinav Sinha, COO, OYO, said, “OYO Townhouse utilises our state-of-the art technology and patented processes to deliver a unique hospitality experience. Townhouse’s neighbourhood connect is a result of understanding that millennial likes to switch seamlessly from work to play. They want freedom to choose, change and decide at a moment’s notice, but that flexibility is not extended to quality and consistency of service, which remains non-negotiable. Travel and hospitality are at the heart of this ‘planning paradox’.”

Priced at Rs 2500 and upwards, Townhouse provides a unique hospitality experience in the heart of popular neighbourhoods. By the end of year 2017, OYO will establish 25 Townhouse properties in and around Bengaluru.

Sinha further added, “We pride ourselves on our innovation-first approach to enabling greater convenience and predictability in the accommodation sector. We are extremely excited about this opportunity to present the modern face of hospitality to travellers in Karnataka. One just has to think of breaking away from routine on impulse and with Townhouse, a neighbourhood destination is there in one’s reach. It gives me great pride to share today that we are also entering into a partnership with KTDC to operate a few of the Jungle Lodge Resort (JLR) properties.”