Antigua-Barbuda introduces new digital summer campaign


The Antigua and Barbuda Tourism Authority (ABTA) (US Office) has launched a new digital summer campaign called ‘Summer Lovin’  which would run from May 15 to September 15 for an early start to the busy summer season.

The tagline ‘Summer Lovin’ acts as the perfect umbrella for encouraging visitors to embrace their joy and love of the summer and follow their heart, whether it is a romantic trip enjoying the sun, sand, sea; adventurous, adrenaline filled vacation; multi-generational and family fun; long-weekend holiday getaways; relaxing and luxurious vacations to recharge or serenity and natural beauty of the country.

Minister of Tourism, Economic Development, Investment and Energy, Asot Michael, said, “Tourism is the driving force of our economy and the United States continues to be a market that shows amazing growth potential for us. There is never a shortage of passion about our twin island destination, and through this exciting new campaign, we are sharing that passion to this key market, and the world, with exciting deals and packages where visitors can save up to 50%.”

The goal of the campaign is to drive engagement with a continued conversation about Antigua and Barbuda that will lead to an increased awareness and bookings and build on the year over year growth.

Kim Jack Riley, Director of Tourism, US for the ABTA, said, “We’ve specifically chosen this integrated marketing campaign to increase awareness of Antigua and Barbuda. Our message is purposefully playful, inviting our audience to come and join in on the fun. To maximise impact and results, the campaign will target several consumer and trade touch points that will include email marketing, public relations, social media, offline activations and digital advertising campaigns.”