Kerala signs MoU with SilkAir to promote tourism in the state


To jointly promote tourism to Kerala to priority markets like Australia, New Zealand, China, Korea, Japan and Singapore, the Department of Tourism, Government of Kerala has signed a one year Memorandum of Understanding (MoU) with SilkAir in the presence of Kadakampalli Surendran, Minister for Tourism, Government of Kerala.

“Department of Tourism has been looking for more opportunities to spread words about the legacy of God’s own Country across all the global markets and to further increase the tourist footfall in Kerala in the coming years. I expect the agreement with SilkAir will benefit Kerala Tourism in terms of more tourists from the four significant markets with the help of its wide network and reputation as a quality service provider,” said Surendran.

Commenting on the association, P Balakiran, IAS, Director, Department of Tourism, Government of Kerala, said, “This MoU with SilkAir will allow us to strategically attract more travellers from the four specific markets to enjoy the unique local experiences here in the state of Kerala- God’s own country. This agreement will also bring direct and indirect benefits to many sectors of the economies of both the countries.”

Speaking about the partnership Jagdish Bhojwani, GM-India, SilkAir, said, “We’re delighted to be associated with Kerala Tourism and we look forward to working together on many exciting activities to promote ‘God’s Own Country’ as an attractive tourist destination to the world. Together with our parent company, Singapore Airlines, we reach out to over 100 destinations around the world and we’re confident that our wide network will help in bringing more visitors to the state.”