Dubai welcomes mega-incentive group to the Forever Living Global Rally


Dubai has officially welcomed one of its largest ever incentive groups, with more than 12,000 visitors from over 100 countries worldwide arriving for the Forever Global Rally 2017, taking place in the beginning of April 2017. Dubai Business Events, the city’s official convention bureau, successfully won the bid in 2015 to host USA-based Forever Living’s annual trip in partnership with a number of local stakeholders, including Dubai World Trade Centre (DWTC), Emirates and other key suppliers to the tourism and hospitality industry.

The Forever Living Global Rally builds on the attractiveness and growth of Dubai as a destination for large incentive groups, as first demonstrated by Dubai hosting NuSkin in 2014.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said, “Dubai has consistently captured the hearts of travellers from around the world and has cemented its reputation of being an attractive destination for leisure and business. The growing influence of the incentive segment cannot be overlooked as it is a major contributor, not only towards the development of the overall business events industry, but also towards the success of the city’s tourism sector.”

Nick Woodward-Shaw, Vice President, Global Events at Forever Living Products International, LLC, said, “Thousands of days of work have gone into the preparation of this incentive trip and we are sure that, with the help of some great partners in Dubai, we will be providing an experience like no other for our hard working business owners. From the unwavering support of Dubai Business Events to the simply brilliant logistical care of Arabian Adventures, we couldn’t have asked for better people to work with.”