Cox & Kings introduces new initiatives to revolutionise tourism in India


Trip 360º powered by Cox & Kings will revolutionise adventure travel in India. With Safety, Sustainability and Sociable forming the core values of Trip 360º, it aims to establish India as a global adventure destination by crafting high-quality expeditions, and catering to thrill seekers.

Explaining more about the new itinerary, Rohan Prakash, Business Head, Trip 360º, said, “Each of the Trip 360º itineraries is tailored specifically for individuals who love getting out of their comfort zones and embracing new passions and experiences. Our itineraries vary from soft, medium and hard adventures and cater to all levels of adventure travellers. We have handpicked and trained expert guides, leaders and suppliers to offer different adventures of international standards.”

Karan Anand, Head-Relationships, Cox & Kings, said, “The adventure travel business is huge in India; however, it is largely fragmented and unorganised. Many independent professionals and local operators offer adventure activities to travellers at low costs and with substandard services defying international norms, compromising on safety and sustainability standards. Trip 360º, addresses these issues by filling the gap and bringing out the best that India has to offer in the adventure landscape, in a safe and sustainable setting.”

On the other hand, in a move to make tourism more inclusive and accessible especially for those that are not able to travel due to disabilities, Enable Travel- India’s first accessible holiday initiative was launched to cater to the travel aspirations for such individuals. Enable Travel, powered by Cox and Kings Ltd aims to provide tours and carefully crafted leisure outings for people with disabilities across mobility (wheelchairs), hearing, speech and vision impairment.

The initiative was unveiled by Debolin Sen, Head, Enable Travel; Karan Anand, Head- Relationships, Cox & Kings along with Enable Travel’s panel of experts- Rustom Irani (wheelchair), Divyanshu Ganatra (vision), Shama Noorani (wheelchair), Group Captain (Retd) Prabal Malaker (wheelchair) and Dr. Alim Chandani (hearing), thus making Enable Travel a product made by the disabled for the disabled.