In accordance with Kerala’s new ‘Land of Biennale’ branding, the District Tourism Promotion Council (DTPC) has launched the ‘Biennale Deluxe’ initiative that will provide free, customised tours of the ongoing third edition of the Kochi-Muziris Biennale (KMB).
The first of a number of such buses planned over the Biennale’s run pulled in recently from Thiruvananthapuram, bringing 17 visitors across age groups for a weekend trip to India’s only Biennale.
“The Biennale has become a major unique selling point to promote Kerala and this prompted us to roll out this attractive and unique tourism initiative. The Biennale Deluxe has been conceptualised and executed by the DTPC,” said K Suresh Kumar, Assistant Manager, DTPC- Thiruvananthapuram.
“The DTPC organises customised tours from the state capital to various tourist destinations in the state. We already have a well chalked-out itinerary, which engages the guests with both the host city and the Biennale. The one-day trip to the KMB is totally free of cost,” he added.
Kumar also said that the Council is planning to associate with other tourism stakeholders across the state to bring in more people to the Biennale, especially from southern Kerala, and organise similar trips in the coming week.
It is this spirit of stakeholdership that makes the ‘people’s Biennale’ such a popular draw, said KMB Co-Founder Bose Krishnamachari, who noted that it was great to find tourism organisations coming in to facilitate wider participation in and engagement with Biennale.
Krishnamachari added, “It is heartening to see that these organisations are networking and coming up with new campaigns to allow more and more people to experience the Biennale. Besides being a promotional vehicle for the Biennale, this welcome initiative will help strengthen cultural and artistic appreciation in Kerala in the long run.”