NIMA launches its mobile application ‘Lets Connect’

Also announces its ‘Destination Showcase’ to be held at Andhra Pradesh on April 17, 2017

During a recent networking evening organised at Le Meridien, Gurgaon by Network of Indian MICE Agents (NIMA), the association officially launched its first ever mobile application ‘Lets Connect’. NIMA also announced its ‘Destination Showcase’ that will take place on April 17, 2017 at Andhra Pradesh. The evening was supported by Andhra Pradesh Hotels Association (APHA) and Matrix.

Gajesh Girdhar, National Coordinator, NIMA, said, “Our objective has been to bring more visibility and outreach for Indian MICE agents and we find technology to be the best available resource to connect and educate.”

The mobile application is currently supported by the Android operating system and will soon get operational for iOS. It features a set of 50-60 outbound destinations along with the states and cities of India. The mobile application has been designed under the stewardship of Jagdeep Bhagat, Coordinator Branding, NIMA.

“This application is the smallest way to take forward NIMA in the times of technology. Through this application, we have set a benchmark in the travel industry. We want to ensure that connecting and networking gets more convenient and feasible. The application can be considered as the next level of Whatsapp, which will cater majorly to MICE related information and activities for Indian travel trade,” said Bhagat.

The destination workshop will be held at Four Points by Sheraton, Visakhapatnam. “It is a great opportunity for us to associate with NIMA for this workshop. Visakhapatnam is an unexplored destination and through this collaboration, Indian travel agents can learn more about this place that holds the potential for MICE and exhibitions,” said Aditya Shamsher Malla, General Manager, Four Points by Sheraton Visakhapatnam.

NIMA will also be conducting four city workshops for Indian MICE travel agents in Raipur, Guwahati, Baroda and Delhi in 2017. These workshops will be headed by Vikas Khanduri, CEO, Holiday Merchants and Advisor for NIMA. He said, “Training is the ultimate way to churn out more ideas for innovation and creation. Through these four city workshops, my intention is put in the extra effort of training within the organisation and the trade and build a platform for our Indian trade partners to utilise the potential in the MICE segment.”

Girdhar mentioned that the association looks forward to opening a research centre for MICE and exhibitions with support from other significant tourism associations and tourism boards. “The functioning of our association is absolutely based on our interest to drive MICE in India with like-minded individuals from the travel industry,” he said.