Jammu & Kashmir Tourism in collaboration with Ladakh Autonomous Hill Development Council (LAHDC), Kargil took a mega initiative to promote ‘Ladakh’s Best Kept Secret’ i.e. Kargil as an upcoming tourism destination during OTM Mumbai 2017.
The roadshow was organised at the Hyatt Regency Mumbai on February 22, 2017 and attended by several dignitaries, 30 members of All Kargil Travel Trade Association and famous personalities from Bollywood like Javed Jaffrey and Imran khan.
The event was inaugurated by Jenab Haji Inayat Ali, Chairman- Legislative Council, who was the Chief Guest of the evening. Kacho Ahmad Ali Khan, Worthy CEC, LAHDC Kargil, was the Guest of Honour. The event was also graced by Mohammed Rafi Mir, Vice Chairman, JKTDC; Farooq A Shah, Secretary Tourism and Mahmood A Shah, Director Tourism.
While speaking at the event, Haji Inayat Ali said, “Through J&K Tourism’s participation at OTM, the government wants to invite the travel trade professionals from Maharashtra and across India to visit our beautiful state. The situation in Kashmir is stabilised; we want to extend our hospitality to tourists and let them know that this place has overgrown its phase of crisis and wants to blossom once again. The government is working hard to boost and tap the unseen tourist spots in Ladakh, Kargil and the entire state of J&K.”
He added that the current Chief Minister, Mehbooba Mufti has assured her full commitment towards implementing the tourism plans and no stone would be left unturned to develop Kargil as a tourism destination.
Later during the event, Haji Inayat Ali and Kacho Ahmad Ali khan released the second issue of Kargil Tourism brochure and launched the Kargil Tourism website.
Expressing his views on tourism in Kashmir, Farooq A Shah said, “We have declared 2017 as ‘Visit Jammu & Kashmir Year’ and are hopeful that this year will attract even more tourists to the state. This is one of the prime reasons behind organising this roadshow. OTM has always given us priority and we wish to continue this relationship in the future.”
An award ceremony was held where travel agencies who have included and marketed Kargil were awarded. The awardees were Overland Escape of Leh, A lifetime Trip of Delhi, Shangloo Travels of Kashmir, Trip India Holidays of Delhi and Distant Holidays of Kashmir. Also, the award for ‘Best Upcoming Destination’ was presented to Kargil by the organisers of OTM.