The destination marketing organisation for the United States- Brand USA hosted the opening celebration for the U.S. – India Travel and Tourism Partnership Year in Delhi, India recently. The ‘Partnership Year’ effort was organised by the Department of Commerce’s National Travel and Tourism Office (NTTO) and the Government of India’s Ministry of Tourism through the U.S. – India Strategic and Commercial Dialogue Travel and Tourism Working Group.
India is one of the fastest growing markets for inbound international travel to the United States, with NTTO forecasting a 72% increase in arrivals from 2015 through 2021.
This undertaking was designed to effectively position the United States and India for increased trade and travel services by bringing the governments and the private sectors in both countries together to focus on mutually beneficial opportunities within the travel sector.
Christopher L Thompson, President and CEO, Brand USA, said, “The USA offers Indian travellers a range of experiences and destinations that provide the authenticity and value Indian travellers seek and we intend to leverage the partnership year to inspire even more travellers from India to visit the USA. The key to our efforts is expanding cooperative marketing programs and B2B marketing initiatives, product development and our ongoing consumer marketing.”
The opening celebration was attended by more than 200 leading tourism and media executives and government officials from India and the United States which included: American Tours International, Caesar’s Entertainment, Enterprise Holdings, Experience Kissimmee, Grand Canyon Helicopters, Grand Canyon West, The Grapevine Convention and Visitors Bureau (TX), the Las Vegas Convention and Visitors Authority, Maxim Tours, the National Tour Association, NYC & Company, SeaWorld Parks & Entertainment, Travel Oregon, Ujala Vacations, United Airlines and Visit Orlando, among others.
Speakers at the event included Brand USA President and CEO Christopher Thompson, U.S. Chargé d’Affaires MaryKay Loss Carlson, NTTO Director Isabel Hill and Joint Secretary, Indian Ministry of Tourism Suman Billa.