Kerala Tourism conducts roadshow in Mumbai to introduce new marketing initiatives


Considering the growth in inbound tourism from Mumbai, Kerala Tourism recently organised a B2B roadshow in Mumbai. The roadshow was aimed at attracting the city’s leading travel agents and tour operators and showcase to them the best of ‘God’s Own Country’.

The delegation from Kerala was led by Shine KS, Tourist Information Officer, Kerala Tourism and consisted of major players from the state’s tourism and trade industry. Besides forging fresh collaborations, the roadshow introduced new initiatives, experiences and attractions.

Some of the initiatives that Kerala Tourism undertook included the Green Carpet Initiative which focused on a 10-point agenda intended to give a facelift to select tourist destinations in the state. The initiative emphasised on the need to spark off community involvement in tourism development in the state.

The Spice Route Revival Project was a key initiative undertaken by the state government to revive and promote, through tourism, the two millennia old spice route that links the southwestern coast of India to Europe, has received a boost with the United Nations World Tourism Organisation (UNWTO) pledging support to the venture.

Kochi Muziris Biennale was an international contemporary art festival that has rendered Kerala the tag ‘Land of Biennale.’ The event was a stellar example of community participation in developing the state’s tourism sector.