TUI unveils new content portal

travel.me ties together content from around 600 social media channels of the several travel brands of TUI Group. The content hub also digitally presents exclusive TUI Group content previously solely available in analogue format.

“TUI’s brands range from airlines to cruises and from hotels to tour operators. Each of them has a genuine treasure of stories, now recovered through travel.me. For the first time, we tie together the content of all brands under one digital roof – in line with our oneBrand strategy. Thanks to multiple content use, we have created the largest branded content portal in the tourism sector,” said Magnus Hüttenberend, Head of Digital Communications at TUI Group.

From its start, travel.me will be available in two language versions, German and English. The content from the various channels is automatically fed into the system, reviewed with some content curated by editors, and subsequently output on travel.me. Users may directly like or share most content on travel.me without leaving the site. Further languages and channels and the incorporation of user-generated content and live feeds from special events are under development. The centrepiece of navigation is interactive screening, enabling users to navigate across a world map with a mouse or their finger and get all content regarding a destination or theme displayed.