In the context of 2017 being declared the year of sustainable tourism, the ITB CSR Day at the ITB Berlin Convention will prove to be an extremely effective driving force. On March 10, leading figures in politics, business and science will discuss innovative concepts, best practices and the economic potential of sustainable tourism. The main topic will be ‘Sustainable Food and Beverages in the Hotel Industry and at Tourism Destinations.’
Afterwards, a high-level panel discussion with sustainable tour operators, commercial airlines and experts from the German Travel Association (DRV) will debate on ’Climate – Customers – Communication: How Can Sustainable Travel be Marketed Successfully?.’ The panel will discuss the best communication methods for marketing tourism, which tools are tried and tested and the best arguments for convincing customers to book sustainable tours.
For ITB Berlin, awards for social and ecological responsibility in tourism are also a key theme. The World Legacy Awards, a partnership between National Geographic Traveller Magazine and ITB Berlin, showcase the leading travel and tourism companies, organisations and destinations – ranging from entire countries to small islands and from urban hotels to jungle retreats – driving the sustainable tourism transformation of the global travel industry.
On March 8, 2017, the winners will be announced onstage at the presentation of the World Legacy Awards in the Palais am Funkturm, the new awards venue of ITB Berlin. The World’s Largest Travel Show will give the finalists an opportunity to present their innovative solutions to an international audience.
On March 9, 2017, another festive event will take place in the Palais am Funkturm: a traditional presentation of the international TO DO! awards of the Study Group for Tourism, a long-standing partner of ITB Berlin and outstanding pioneer of sustainable tourism.