Progress, Harmony and Development (PHD) Chamber of Commerce and Industry recently conducted a seminar on ‘Caravan Tourism – India by Road’ in New Delhi. The main intention of the seminar was to develop and strengthen the marketing of Caravan Tourism and tourism by road and offer new innovative strategies to give a boost to tourism businesses and promotion of less visited tourism destinations.
In addition to this, PHD aims to market and partner with states and industries in the country and overseas for strengthening Road Tourism.
Delegates at the seminar emphasized that caravans are a unique tourism product, promoting family oriented tours even in circuits and destinations, which do not have adequate hotel accommodation. In India, Madhya Pradesh is the only state which has taken the initiative to promote Caravan Tourism.
“The transport system of an economy is essentially linked to the tourism of that economy. Of the various modes of transport that connect the cities and villages of the country, road transport constitutes the crucial link. Caravan Tourism can be increased in India by developing public-private partnerships,” Suman Jyoti Khaitan, President, PHD Chamber, said.
While pointing out that India offers huge opportunity for Road Tourism with an extensive road network, Rajiv Kumar Vij, Co-chairman, Tourism Committee, PHD Chamber, said, “Road transportation is the best learning experience for travellers. The advancement of new technology in the caravan vehicle and the easy availability of high end luxury vehicles on rent would be a major step towards improving the potential of caravan tourism in the country.”
Appreciating the Ministry of Tourism’s (MoT) initiatives for promotion of Road Tourism through developing infrastructure on highways, Subhash Goyal, President, Indian Association of Tour Operators (IATO) said “Motor Home is the need of the hour. In this context, Caravan tourism holds a vast opportunity for the country and the industry should grab this opportunity. With all the facilities needed by the people being available in caravans, this can become a big hit in the near future.”
Also present in the seminar, Parvez Dewan, IAS, Secretary, Ministry of Tourism, Government of India said, “Caravan Tourism could attract a wide range of market segments including young people, families, senior citizens and also international tourists. Caravan is a concept of Mobile tourism which can be a great help during peak tourism periods.”
He also informed the audience about the latest directive released by the Ministry of Tourism (MoT) regarding granting Visa on Arrival Facility for foreigners from 11 countries.
Om Vijay Choudhary, Chief General Manager, Madhya Pradesh Tourism said that Caravan tourism is a unique product. He informed that MP Tourism has three coaches operating where travellers can stay and travel the length and breadth in three major circuits where they have launched the service.