Tourism Ireland organised India Sales Mission 2013 in Mumbai and Delhi recently. A delegation of 17 officials from 13 companies in Ireland comprising hotels, tour operators and district council met over 100 tour operators in the two Indian cities. India Sales Mission 2013 witnessed the highest number of Irish suppliers till date.
Jim Paul, Head of Australia & Developing Markets, Tourism Ireland, said, “We are making progress in the Indian market where Ireland is being considered as tourism destination. However, we want to strengthen our presence in the Indian market and this is only possible by regular engagement with the Indian travel trade and media.
“The biggest challenge is budget deficit for above the line advertising. Tourist arrivals from Britain have dropped and Britain is one of our key source markets. We are still recovering from the loss and this is affecting our promotional activities in other countries. We want to increase the budget for the Indian market and build stronger relations.”
“India is a new market for Ireland and will be our focus for the next three years. We will be looking at tapping various tourism segments and showcase the culture and heritage of the country,” Shirley McCay, Head of Economic Initiatives and International Relations, Belfast City Council, said.