Luxury hospitality provider Waldorf Astoria Hotels & Resorts has recently joined forces with Harper’s Bazaar for a multiplatform marketing campaign, including print and digital placements, editorial integration, e-commerce, and branded travel packages.
The innovative program, a first for both brands, is centred on multiple destination-inspired editorial stories that bring consumers a unique blend of the best in both fashion and travel. Readers will have the opportunity to purchase the featured styles and travel experiences through Harper’s BAZAAR’s e-commerce store, ShopBAZAAR.com/Waldorf.
“We have always felt that the Waldorf Astoria guest and the Harper’s BAZAAR woman are one and the same,” said Carol Smith, Publisher, Harper’s BAZAAR. “This program brings together two great institutions in a way that is sure to delight our audience.”
For the first time since the launch, customised travel packages created by Waldorf Astoria will be available for purchase in addition to clothing and accessories featured in the editorial.
“Fashion and travel are innately intertwined, and this partnership with Harper’s BAZAAR brings that affiliation to life through the magazine’s stunning editorial features,” said John T A Vanderslice, Global Head, Waldorf Astoria Hotels & Resorts. “The tailored package we have created for ShopBAZAAR.com was designed with that unique relationship and readership in mind.”