Rihanna, the new face of Barbados

Rihanna the new face of Barbados

 

Rihanna has signed a three-year contract as brand ambassador for Barbados Tourism, launching the deal in an ad campaign shot on the beaches of her homeland this summer.

With inspirational phrases such as, “The biggest risk is not taking one”, the shots show Rihanna flaunting her beach bod in a colorful swimsuit.

The BTA is hopes Rihanna’s marketing weight will boost the country’s economy amid a global recession and has invested more than a quarter of a million dollars in the initiative.