IT&CMA: Asia emerges as a strong MICE destination


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Marking its 22nd year, Incentive Travel & Conventions, Meetings Asia (IT&CMA) 2014, Asia’s leading show for incentive and business travel opened in Bangkok and will take place from September 30 to October 2, 2014.

The event provides excellent platforms for the delegates to smoothly expand their network,  do business successfully and learn more about the latest trends of the travel sector, all under one roof.

This year at the event, Asia is emerging as a strong meetings and incentive destination, especially for the U.S. buyers. According to S Rajan, President & CEO, Air Safety Equipment, “Chinese cities of Shanghai and Beijing have become popular MICE destinations, largely due to the availability of direct flights.”

“I have seen more meetings and conferences to Thailand, Singapore, the Philippines and China especially because of the robust economy in Asia and MNCs setting up offices in this part of the world,” added Tisa L Nava, Programme Director at Agora Global Meetings and Conferences.

She further added that beach destinations like Phuket and Cebu are also emerging as strong candidates to hold incentives.