Australia hoping to attract more business tourists

Australia tourism

Australian tourism bosses are turning to multi-billion-dollar business events to lure more foreign tourists.

To achieve this, Tourism Australia has boosted its marketing to host events such as conventions and exhibitions by 34 per cent, Federal Tourism Minister Martin Ferguson said.

The latest figures show 15 % of total tourism spending in Australia is a direct result of business events.

One in seven of Australia’s international visitors last year came to attend such an event, up eight per cent on the previous year.