Latin America is gearing up to host global events and compete on an international scale, presenting its qualities as an ideal setting for the exchange of ideas and face-to-face interactions.
“Within the last 10 years there has been a completely different twist in Latin America, in terms of social and political stability and sustainable economic growth,” Hilton Worldwide vice president of sales and marketing for Latin America, Mexico and the Caribbean, Carlos Baruki, said.
“As for meetings, 12 years ago, we didn’t really have ministries or secretaries of tourism but now, we have chapters of Meeting Professionals International (MPI) and the Professional Convention Management Association,” he added.
The region has many events listed in the years to come. Colombia is to host the 20th annual Florida-Caribbean Cruise Association Cruise Conference and Trade Show in 2013 and Argentina will hold the International Congress and Convention Association’s (ICCA) International Congress in 2015.