Portugal tourism saw a total of €8.1 billion in revenues in 2011, and is expecting an increase this year despite the ongoing economic crisis.
With two-thirds of tourism activity in the country coming from foreign markets, tourism officials are targeting new customers with a range of new products.
Director of marketing at Portugal’s Tourism Institute, António Padeira will be travelling to India to promote Portugal as a destination to tap the 20 million-strong market of Indian travellers.
Speaking at a workshop on religious tourism in Fátima, the site of Portugal’s most important Catholic shrine which sees around 5 million people each year, Padeira said tourism officials also visited China three times this year.
The institute is not forgetting the traditional markets as it explores the new ones, he said.