The Bahamas Ministry of Tourism & Aviation has heralded the highest number of international arrivals ever, resulting in record hotel occupancy levels. The Bahamas won numerous tourism industry awards and media accolades in 2018 and 2019. The Bahamas began 2019 strong with the launch of a new, brand campaign highlighting the beauty and authenticity of its 16 islands in partnership with Lenny Kravitz, urging travellers to Fly Away to The Bahamas. The Ministry also announced exciting plans for the development of a state of the art cruise port in Nassau.

“It is my great pride and pleasure to report that The Bahamas is experiencing its strongest tourism numbers ever on record,” said Minister D’Aguilar. “We look forward to building upon the success of our progressive plans and continuing the momentum in 2019 as we forge ahead with exciting new initiatives.”

The Ministry’s data partner, ForwardKeys that tracks and reports inbound, visitor data 365 days in advance, from key designated marketing areas reported that international arrivals to The Bahamas grew by 15% in January 2019 versus January 2018. Several key markets registered double-digit growth. In February, international arrivals increased by 11.1% year-over-year. The forward booking situation for the next three months (March to May) is optimistic, with forward bookings running 9.0% ahead for international arrivals. April (ahead by 15.6%) shows the most favourable outlook.

The Ministry launched the new, multi-channel creative campaign featuring Bahamian-American rock legend Lenny Kravitz which reveals the authentic spirit of The Bahamas as a destination for adventure and discovery. Set to the lyrics of Kravitz’s hit song Fly Away, the television commercial and supporting marketing campaign capture his deep personal connection to The Bahamas, as well as the pure adrenaline rush of exploring the archipelago’s 100,000 square miles by boat and plane.