Jordan Tourism Board recognised by Expedia Group Media Solutions as EMEA Partner award winner

Jordan Tourism Board announced that it has been recognised by Expedia Group Media Solutions, the digital advertising organisation of Expedia Group, as a winner of ‘Middle Eastern Campaign of the Year’ category. Presented at ITB Berlin, Expedia Group Media Solutions’ annual partner awards recognise partner campaigns that demonstrate innovation, creativity and achievement in travel marketing.

The Jordan Tourism Board leveraged its strong relationship with Expedia Group Media Solutions to promote new Ryanair flight routes from 10 different Eastern European countries, including Belgium, Greece and Romania. Routes to Amman and Aqaba were promoted on Hotels.com in these locations, resulting in strong engagement and increased lift in the target markets.

H.E. Majd Shweikeh, Minister of Tourism and Antiquities and Chairwoman of the Jordan Tourism Board said, “We are very excited to be receiving this award which highlights not only the importance of our partnership with Expedia over the years but the innovation and creativity with which Jordan can be portrayed in international digital marketing campaigns and the impact that can have on the destination. We look forward to more successes with Expedia in the future.”

“This campaign and award further solidify Jordan’s position as a destination of choice in international markets that is now more accessible than ever with new low-cost carrier routes operating into Jordan every year,” said Dr Abed Al-Razzaq Arabiyat, Managing Director of the Jordan Tourism Board. He added, “Our ability to partner with Expedia and produce these results highlight the efficacy of our campaigns and we hope that we continue on this path to continued success in the years to come.”

“This year’s EMEA Partner Award winners push the boundaries of travel marketing with creativity, sophistication, targeting and insights-led strategies,” said Wendy Olson-Killion, Global Vice President at Expedia Group Media Solutions. “The winning campaigns showcase how brands from around the world can come to life on our travel platforms to successfully increase brand awareness, shift perceptions or drive demand.”

Jordan Tourism Board was one of eight brands recognised by Expedia Group Media Solutions in Europe, the Middle East and Africa.