Boracay launches new initiative ‘Love Boracay’ to promote responsible and sustainable tourism

The Boracay Inter-Agency Rehabilitation Management Group (BIARMG) recently launched an initiative ‘Love Boracay: Celebrate, Rehabilitate’ to celebrate the rehabilitation efforts in the island which will run from April 26 to May 1.

This week-long celebration aims to generate a sense of consciousness and participation for stakeholders, residents and tourists to support the government’s efforts on responsible and sustainable tourism. It will also help to better understand the importance of the environment in Boracay’s tourism industry.

Natividad Bernandino General Manager of BIARMG stated that the celebration will include activities like forum, retro music in the night in establishments and paraw sailing.

Around this time of the year, many tourists visit Boracay for parties called Laboracay, to celebrate the Labour Day holiday on May 1. However, Laboracay is not only remembered for the non-stop parties but also for the garbage left by the visitors.

Last year, the government’s inter-agency task force made a decision to cancel all Laboracay non-stop beach parties till the wee hours amid the rehabilitation of Boracay Island. Smoking and drinking in public places in rehabilitated Boracay area were also prohibited. Visitors also need to book their accommodations prior to their stay in Boracay after the implementation of new rules by national authorities.