Tourism Australia collaborates with Shikhar Dhawan to promote destination
Tourism Australia has collaborated with Indian batsman Shikhar Dhawan to show his 11 million social media followers some of the amazing experiences on offer to holiday-makers Down Under.
Shikhar’s advocacy will tie into the current UnDiscover Australia campaign which aims to show a different side to Australian travel and uncover experiences that travellers can enjoy beyond the more recognisable icons.
“While I’ve strolled around the spectacular Sydney Harbour several times, it is for the first time that I’ve indulged in taking a yacht ride across, and it definitely is a great way to experience the two amazing Sydney icons,” said Dhawan.
“During all my previous visits to Australia, I’ve always been fascinated by the natural beauty, unique wildlife, iconic attractions, and the multicultural cities.”
“It’s easy to see why it is so popular as a holiday destination for Indians and some of my personal favourite family holiday experiences are also from Australia – including an unforgettable visit to the Great Barrier Reef, sipping the best brews in the lanes of the coffee capital of the globe – Melbourne, and meeting the world’s happiest animals – the quokka at Rottnest Island near Perth,” added Dhawan.
Tourism Australia’s Country Manager for India, Nishant Kashikar, said content related to cricket and cricketers is very popular amongst high value travellers from India.
“It is great to be able to share a glimpse of Australia through one of the most popular players of the current Indian team,” Kashikar said. “Shikhar is widely followed on social media and having spent personal time in Australia makes him a great advocate to share his own travels and experiences, thereby inspiring Indians to choose Australia as their next holiday destination.”
Supporting the UnDiscover Australia campaign, Tourism Australia has partnered with Air Asia X, Air India, Jet Airways, Malaysia Airlines, and Qantas to launch the fifth version of its industry-first initiative, the Great Australian Airfare Sale.
January 14, 2019