NYC & Company launches three new winter programmes
NYC & Company launched NYC Winter Outing, a programme created to inspire out-of-town visitors to plan overnight trips to NYC from January 21 through February 10, 2019. NYC & Company will launch its three signature programmes simultaneously for the first time ever – NYC Broadway Week, NYC Restaurant Week and NYC Must-See Week on January 21. During this period, a selection of Broadway shows, museums, attractions and tours will be available at a two-for-one price, and nearly 400 restaurants will offer prix-fixe menus. In addition, NYC’s hotels offer the most attractive pricing of the year, providing visitors extraordinary value.
“One of New York City’s best-kept secrets is the incredible value overnight visitors experience during the winter months,” said Fred Dixon, President and CEO, NYC & Company. “Winter consistently offers the most attractive hotel rates of the year. That combined with aligning the dates of NYC & Company’s signature winter programmes – NYC Restaurant Week, NYC Broadway Week and NYC Must-See Week makes NYC an irresistible draw for travellers in January and February.”
To further elevate New York City as a vibrant wintertime destination, NYC & Company has appointed Jeremy Jauncey, Founder and CEO of Beautiful Destinations, as the NYC Winter Outing Ambassador. During the winter months, Jauncey will create unique content for the programme, including his top-10 tips for winter travel throughout NYC’s five boroughs.
“I am so lucky to call New York home,” said NYC Winter Outing Ambassador Jeremy Jauncey. “I love exploring the different boroughs, especially during the winter. The enchanting season brings new life to an already palpable city. And most of all, I love that person from across the world travel to New York to experience a truly magical place! At Beautiful Destinations, we are lucky to partner with NYC & Company in an effort to showcase New York City in all its glory.”
The NYC Winter Outing landing page at www.nycgo.com/nyc-winter-outing highlights upcoming NYC Broadway Week participating shows, NYC Must-See Week participating attractions and NYC Restaurant Week participating restaurants, with the ability to save a list through www.nycgo.com’s new favourite tool and to book overnight accommodations at a selection of city hotels. Visitors who sign up for www.nycgo.com emails will be notified when all three programmes are live and bookable from their saved list at 10:30 am on January 9, 2019.
NYC Winter Outing will also offer mini-itineraries for different traveller affinities on the landing page that combine an NYC Restaurant Week meal, an NYC Broadway Week show and an NYC Must-See Week attraction. Currently, there are four mini-itineraries available with themes including ‘Glam’, ‘Old School’, ‘Go Big or Go Home’ and ‘Like a VIP’ with additional itineraries to follow.
March 15, 2019