95% New Zealanders believe international tourism is good for New Zealand
According to the latest Mood of the Nation research, around 95% of New Zealanders agree international tourism is good for New Zealand.
The Mood of the Nation research is undertaken by Kantar TNS on behalf of Tourism New Zealand and Tourism Industry Aotearoa twice a year (November and March) to measure New Zealanders’ perceptions of international tourism.
“As we head into our peak visitor season Kiwis are telling us they can see the wider benefits tourism brings to their communities through local employment, local amenities and services as well as stronger businesses and economic growth,” said Stephen England-Hall, Tourism New Zealand Chief Executive.
The survey shows that public concerns about the number of visitors have stabilised. Just 21% of respondents felt there are too many international visitors, the lowest percentage since November 2016.
Tourism pressure on infrastructure continues to be the top concern for New Zealanders (44%) followed by road congestion and safety (37-41%) and impacts on the environment (31%).
“The results show us that while Kiwis agree tourism is good for the country, they also worry about the impact it can have in some areas,” said England-Hall.
“It’s no secret that some regions are feeling pressure and need support to ensure that tourism enriches their environment, community and the people who live there. On the flip side we also have regions that are keen to attract more international visitors,” he added.
January 14, 2019