EaseMyTrip offers free cab facility to customers on hotel booking
EaseMyTrip.com introduced EMTCOMBO offer for all its new and existing customers to facilitate them with free transfer to their hotel in Delhi. The travel portal has always been known for charging zero convenience fees for flight booking and maintaining transparency in price. Now the company is moving towards generating more revenues from non-air products like hotels and bus booking. Nishant Pitti, CEO of EaseMyTrip, expects a rise of around 30 to 35% in hotel booking by the end by of the coming financial year.
This newly introduced EMTCOMBO offer allows the users availing free cab/transfer facility on hotel booking. However, this offer is so far only valid on hotel bookings in Delhi and customers can book hotels at EaseMyTrip website, mobile site, Android and IOS app to avail this combo.
Pitti said that this initiative was taken due to the growing demands of transfer and connectivity by the customers landing on the capital city of India for some last minute program. Details of the cab will be mailed or messaged to the customers within four hours of the transaction. The facility of the cab is free for up to 15 km.
This combo offer is designed keeping the convenience of those customers in mind who are not very comfortable at booking cabs from the airport or railway station and looking out to get their cabs booked without any inconvenience. The company is planning to introduce this combo for other cities as well. Travel professionals from EaseMyTrip are already in conversation with cab service providers from various metropolitan cities and tier-II destinations.
Pitti said, “EaseMyTrip will keep working to enhance the convenience of its customers by introducing more relevant services. We will launch different facilities in other cities of India that can make the experience of the travellers better and improved.”
EaseMyTrip is expecting a growth of 10X in transaction value coming from hotel bookings by end of the financial year 2018-19. In the third quarter of the year 2018, the company has seen a high growth in hotel reservation through the website. In the financial year ending on March 2018, EaseMyTrip had achieved a turnover of around INR 2,300 Crore with an increment of around 10-12% over previous year through air tickets being its major product.
Easemytrip has collaborated with hotels such as The Metropolitan Hotel and Spa, Clarks Inn, Sterling group of hotels, Leisure group of Hotels, Fabhotels, Clarks group of hotels, 1589 Group of Hotels, CGH Earth Group, Le Meridien Bangalore and Park Regis Goa.
March 15, 2019